Next Big Things in the Digital Marketing Industry

Digital marketing is an ever-changing industry. Every month, new changes are introduced in the world of social networks, search (Google) or content marketing. New technologies are coming into our lives, such as artificial intelligence. Algorithms are more efficient and intelligent. All these advances make digital marketing ever more accurate, efficient … and difficult to apprehend.

The key is to stay ahead of new trends and to understand how you will steer your strategy today and in the years to come. In order for digital marketing measures to succeed, recognizing the next big thing in the world of digital marketing, innovative advances and all the trends that will surely be made over the next 12 months is necessary. In the world of digital marketing, the cost of solutions is getting cheaper every year. However, instead of all new solutions, you need to choose the right solution for your business and prospects.

1. Artificial intelligence (AI) and automation (autopilot) will be forced to be used

Artificial intelligence (AI) has been a part of our lives for some years now. The example I always have in mind when I think of AI is Siri that has been around since 2011!

Today, Siri is even able to remind you of important phone calls to make…The biggest keywords in digital marketing in 2021 are artificial intelligence (AI) and automation . Artificial intelligence (AI) and automation (autopilot) themselves are trends across digital marketing. Artificial intelligence is not something very human and it is understandable that some people are reluctant to do so.

Artificial intelligence (AI) and automation adapt the rules so that machines take over manual processes, resulting in less manual work and, in many cases, more effective results. In particular, small and medium-sized enterprises (SMEs) can utilize artificial intelligence (AI) and automation (autopilot) to improve operational efficiency and increase sales in the development of prospective customers (leads) and the transfer of advertising bids.

Personalization

Artificial intelligence also opens the door to personalizing content, offers and advertisements.

Known examples of customization include the personalized homepage based on your past visits and the products you searched for on an e-commerce site.

I’m thinking of Amazon. Amazon also likes to make recommendations based on your past research:

2. A majority of traffic on the web is occupied by video content

Currently, video accounts for 60% of all traffic on the web, and that percentage is expected to increase in the coming years. Video is an integral part of our 2020 marketing strategy to stay competitive.

Video marketing itself is nothing new, but the consumption of video content and its growing effectiveness will make it even more noteworthy in 2021.

Here are some notable statistics about video marketing:

・ Video can increase conversions by up
to 80% See: 37 Staggering Video Marketing Statistics for 2018.

・ 74% of U.S. consumers over the age of 13 stream or watch online videos at least once a week, and 41% watch them daily.

If you’re not using video in your digital marketing strategy, 2020 is the time for a turning point. If you’re already using your video for marketing, look for areas where you can add videos across all channels, including email, landing pages, and social media.

Leveraging live videos like Facebook Live and Instagram Live is also worth considering. Live videos are said to be watched three times longer than videos that don’t.

Very short videos are here to stay (Instagram Real, TikTok)

TikTok now has more than 800 million active users who spend more than 52 minutes a day on the app, for content that rarely exceeds 15 seconds. In 2020, the short and playful video format on TikTok exploded.

Instagram was of course seduced by the format, and not just the tool offered by TikTok. So they launched the Instagram Reels late in 2020. A new video format inspired by TikTok, but also contains its own features.

It was first phased out in France, Germany and Brazil as an experiment. At that time, Instagram Reels had a maximum duration of 15 seconds.

Today, they can last up to 30 seconds.

The Reels format allows you to add filters, music and effects. Finally, this seems very similar to Stories… except that it also allows you and above all to make a quick montage to create a humorous, creative and often viral sequence.

Reels are available on the user profile, but also in a dedicated section within the “Explore” tab.

3. More than 50% of searches will now be performed by voice search

The biggest keyword in SEO and search engines in 2021 is voice search.

According to ComScore, by 2021, more than 50% of all searches will be performed on voice searches.

Smart speakers are becoming more prevalent, and users are relying on voice search to handle tasks such as searching for local businesses, searching for recipes, shopping, and creating to-do lists.

What does that mean for business owners and marketers? In 2021, you need to think about a content optimization strategy for voice search.

However, there are not many solutions to seo for voice search at the moment.

Jetson ™ is a solution that helps you grow your business with voice commerce. Jetson ™ makes it easy to create a voice-first marketplace in minutes and start selling to millions of people who already use Amazon’s Alexa, Google Assistant, and more.

However, we will see that chatbots (conversational robots) are rather well adopted by Internet users.

Voice assistants

You already know them:

• Apple Siri
• Google Assistant
• Amazon’s Alexa
• Microsoft’s Cortona

They are not human, but they are damn intelligent!

Take Alexa for example, Alexa, is kind of your assistant to whom you can ask all kinds of things and who does the research for you.

For example, if you want to go on holiday to Ibiza, you can ask Alexa:

• What are the best hotels
• What the weather will be like next week?
• What are the best places to visit…

This technology is already well adopted in the USA.

4. Chabot’s will be used dramatically, and conversational marketing will become widespread

One of the hottest topics in digital marketing today is Chabot’s and conversational marketing. According to Gartner, conversational marketing is expected to be a major trend in digital marketing over the next 2–5 years. Solutions such as INTERCOM, Drift, Many Chat and Mobile Monkey are now commonplace.

Many of these solutions are primarily designed to connect to Facebook Messenger, but are expected to be able to connect to other social networks such as Instagram and WhatsApp.

Marketing professionals must continue to pay attention to conversational marketing trends.

Conclusion

I hope this article has helped you to see more clearly about the trends of digital marketing! If you’re one, you’ve noticed that using micro-influencers is a strategy to test this year (because it’s inexpensive). Regularly (simultaneously) on social media can also help you interact with your community.

For social networks, remember that engagement remains the most important factor for your success, regardless of the platform.

What is certain is that in the next few years, we should expect to see artificial intelligence invade our world with ever smarter robots, the adoption of voice assistants like Alexa, etc.